Independent Media – Augmented reality in publishing

  • AR+ is a trend that is rapidly changing the way publishers position themselves and is spurred on by mobile devices and apps with built-in AR+ potential like the IOL app.


  • Integration into existing content strategies is vital and creating valuable reader experience is a must.


  • AR+ is well on its way to becoming more mainstream and accessible to publishers.


  • AR+ can be used in publishing to:
    • raise awareness around products, promotions and in-store sales
    • assist readers / consumers to visualise products in their homes, such as paint and décor
    • simplify payment processes
    • provide customer support
    • connect with readers in unique ways
    • create reader loyalty
    • give print a digital / analytical reporting mechanism

Get in touch with us to learn more and get involved.


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