- AR+ is a trend that is rapidly changing the way publishers position themselves and is spurred on by mobile devices and apps with built-in AR+ potential like the IOL app.
- Integration into existing content strategies is vital and creating valuable reader experience is a must.
- AR+ is well on its way to becoming more mainstream and accessible to publishers.
- AR+ can be used in publishing to:
- raise awareness around products, promotions and in-store sales
- assist readers / consumers to visualise products in their homes, such as paint and décor
- simplify payment processes
- provide customer support
- connect with readers in unique ways
- create reader loyalty
- give print a digital / analytical reporting mechanism
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