• AR+ is a trend that is rapidly changing the way publishers position themselves and is spurred on by mobile devices and apps with built-in AR+ potential like the IOL app.

• Integration into existing content strategies is vital and creating valuable reader experience is a must.

• AR+ is well on its way to becoming more mainstream and accessible to publishers.

• AR+ can be used in publishing to:
  • raise awareness around products, promotions and in-store sales
  • assist readers / consumers to visualise products in their homes, such as paint and décor
  • simplify payment processes
  • provide customer support
  • connect with readers in unique ways
  • create reader loyalty
  • give print a digital / analytical reporting mechanism

Get in touch with us to learn more and get involved.