Independent Media – Augmenting Africa’s reality,

Augmenta has been nominated for a #Bookmarks2018 award in the VR and AR category for some amazing work achieved with The Independent Media Group. Using Augmenta through the IOL in app module now allows users to watch premium video content in the pages of their favourite daily newspapers. 

The project has 4 distinct purposes:

  • To drive IOL app downloads.
  • Bridge the gap between print and digital by offering an in app tech solution to a print medium whereby premium video content is served to readers and huge value is offered to advertisers.
  • Increase ad revenue through sales for the group as a whole.
  • Data / Analytics reporting.

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