Axe – Unilever

AR marketing allows consumers to experience a brand up close and personal.

  • AR+ is a trend that is rapidly changing the way brands position themselves and is spurred on by mobile devices and apps with built-in AR+ potential.
  • Integration into existing marketing strategies is vital and creating valuable experiences for consumers is a must.
  • AR+ is well on its way to becoming more mainstream and accessible to marketers as digital companies make the software available to brands as AR+ integrates well with existing marketing activities.
  • AR+ can be used to:
    • raise awareness around products, promotions and in-store sales
    • assist consumers to visualise products in their homes, such as paint and décor
    • simplify payment processes
    • provide customer support
    • connect with customers
    • create brand loyalty.

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