Augmenta partnered with GQ South Africa to launch the Augmenta product in the July 2017 issue with 5 augmented reality campaigns across a broad spectrum of brands. Readers are able to engage with content by downloading the Augmenta app, scanning adverts or pieces of editorial content that have been highlighted in the contents pages and have their page come to life in the form of rich video content detailing more about the page they are reading. Brands and advertisers benefit hugely by being able communicate to the reader in more ways than simply viewing the page. Not only this, but detailed analytics on how many people engaged with the ad are freely available rather than simply reporting on distribution and estimated readership figures.