Augmenta partnered with GQ South Africa to launch the Augmenta product in the July 2017 issue with 5 augmented reality campaigns across a broad spectrum of brands. Not only was this a first for GQ but it bought the magazine to life in a way that readers, as well as advertisers benefit greatly from. Readers are able to engage with content by downloading the Augmenta app, scanning adverts or pieces of editorial content that have been highlighted in the contents pages and have their page come to life in the form of rich video content detailing more about the page they are reading. Brands and advertisers benefit hugely by being able communicate to the reader in more ways than simply viewing the page. Not only this, but detailed analytics on how many people engaged with the ad are freely available rather than simply reporting on distribution and estimated readership figures.
Pages that feature Augmenta functionality are page 7, 39, 49, 58 and 103 and you can read more about each campaign below.
Breitling chose to engage readers with video content around the Navitimer which beautifully shows the craftsmanship of the watch and displays it in a way which readers would normally see on television or cinema type quality.
GQ chose to show video footage when scanning the page of Riky Rick giving fashion tips for the upcoming winter season.
Audi showed the video footage of the new A5 Coupe test drive which gives more valuable detail into the vehicle than simply reading the one page article in print.
GQ ran an article about Baby Driver which is new movie starring Ansel Elgort. Scanning the article takes the reader to the movie trailer and brings a richer experience to the reader.